Wearing red can enhance your feeling of power and confidence. Formal business-wear enhances your sense of power and authority. Add some red to feel more confident.
Dressing formally for work can improve productivity and negotiating success, because you’re more likely to think and behave professionally when dressed professionally.
For example, negotiators wearing professional business clothing were less willing to concede ground and were more successful in negotiating than those wearing casual clothing.
People also feel most authoritative, trustworthy, and competitive when wearing professional business attire. And they pursue larger long-term goals.
Indeed, clothing influences our own self-perceptions and feelings as well as our actual performance.
- Dr. Sandra Forsythe
Slepian, M., Ferber, S., Gold, J., and Rutchick, A., The Cognitive Consequences of Formal Clothing, Social Psychology and Personality Science, 2015, 6(6)
Peluchette, J. and Karl, K., The Impact of Workplace Attire on Employees Self-perceptions, 2007, Human Resource Development Quarterly, 18(3).
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